Project Type
Brand Identity
Graphic Design
St. Edward’s Alumni Association Homecoming
is the annual event welcoming back alumni to campus with Hilltopper traditions and festivities. The homecoming deck design I created for the Alumni Association embodies the theme of what it means to feel at "home" when visiting the Hilltop by making the iconic Red Doors of Main Building the focal point and surrounding it with a sense of celebration through the imagery of the fireworks, that are traditionally displayed above Main Building during many of St. Edward's annual events. I implemented the university's current brand guidelines for colors and typography in my design.
Role
Brand Designer
Graphic Designer
Pomping Committee Lead
Tools
Adobe Illustrator
Photoshop
Research + Ideation Images
Homecoming Deck Design Illustration
Final Homecoming Deck
Image 1: Glued tissue paper using current brand colors onto a 7x7 ft wooden deck wrapped in chicken wire for homecoming tradition. Displayed behind the Main Building on St. Edward's University campus in Austin, TX during homecoming week.
Image 2: Half of the BEST pomping committee team ever! We're posing proudly in front of our finished homecoming deck smiling because all our hard work, sweat and glue dried on our hands paid off...we won the best homecoming deck! 👏👏
The Red Doors illustration I designed in the above Homecoming Deck design was then later adapted as a pattern design for socks that would be a part of the SEU Alumni Association's Hilltoppers for Hilltoppers (H4H) Love Blue, Give Gold campaign. This campaign encourages current staff, seniors and alumni who "pay it forward" by donating a gift to their favorite program(s) at St. Edward's in order to support future students on the Hilltop and in return, will receive a cute pair of Red Door socks! Below are some of SEUH4H's Instagram posts highlighting the campaign and showcasing the final sock design.
Special thanks to everyone from the St. Edward's University Advancement office that helped bring my design into life by getting out of the office and pomping this whole thing with me (you guys are the real MVP's)!
Homecoming & Family Weekend 2019 Signage
Homecoming & Family Weekend 2019 Snapchat Filters
